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The Australian brand caters to people with 3A to 4C curls with steps like cleansing, masking, oiling. It’s vegan, cruelty-free and filled with Australian native oils to keep curls moisturized and hydrated. TGIN (or Thank God It’s Natural) brings natural, organic ingredients (like shea butter and olive oil) together at an affordable price.

NaturAll Club
Grace Eleyae has been offering stain caps, silk pillowcases and knit beanies to keep your hair protected and frizz-free since 2014. In case you didn't already know, silk and satin have been proven to minimize friction, lock in moisture and promote healthy hair growth. So naturally, all the products feature a silk (or satin) lining to keep your locks in top shape all day and night.
Melanin Haircare
Soon after, she joined an online community, where she swapped recipes and helpful ingredients with other members. Once she experienced the benefits of these natural formulas on her hair, she decided to launch NaturAll in 2015. In the nine years since, the brand has been offering clean haircare products with ingredients sourced directly from small farmers in Jamaica and Ghana. Sisters Whitney and Taffeta White started this natural haircare brand nine years ago and garnered attention for their styling products and satin head wraps that protect your hair while you sleep. (Three PureWow editors who put the line to the test gave the brand their stamp of approval).
Kinky Curly
Freeform Locs Guide for 2022: Everything You Need to Know - Cosmopolitan
Freeform Locs Guide for 2022: Everything You Need to Know.
Posted: Thu, 18 Mar 2021 07:00:00 GMT [source]
Years of research and testing brought DIVA by Cindy to life, and the brand focuses on ingredients like aloe, peppermint oil and vitamin B for hair growth, scalp care and moisture. As a child raised in Sweden, founder Badria Ahmed found it difficult to find hair products for her afro. After years of chemical relaxers and limited haircare options, she sought to begin her natural hair journey. Once she did the big chop, Ahmed started experimenting with natural ingredients and developed Holy Curls in 2019. The London-based company uses only natural ingredients (like baobab oil, cucpucau butter and aloe vera) to nourish curls, coils and waves.
Whether you have dry, dull or damaged hair, Briogeo has a collection for you. Founder Nancy Twine started making products right out of her NYC apartment using her grandmother’s recipes before creating the clean beauty brand that we know today. You’ll find that all the products have natural ingredients (like avocado oil, shea butter and tea tree oil) to hydrate, moisturize and protect all hair types. After learning how to make hair products from a chemistry teacher, Cindy Tawiah sought to make a beauty brand with natural hair in mind.
It doesn’t weigh my hair down and leaves a light, clean scent when brushed by a breeze. The product absorbs quickly, so my hair feels soft and manageable without being left oily. It also worked miracles at soothing and healing my itchy and flaky scalp in the winter. Whether you have curly hair or prefer blowouts, The Doux has a product for every hair type. Plus, the packaging stands out in the beauty aisle and we can't get enough of the names like "Big Poppa," "Mousse Def" and "Sucka Free."
This growth serum puts frizz and tangles to rest thanks to its essential oils blend (like black castor oil, avocado oil, jojoba oil, grapeseed oil and argan oil). From a hot oil treatment to styling, the product can be used pretty much at any step in your routine. We won't deny that wash products are important, but the accessories are just as crucial to a naturalista's routine.
One of the most popular products, the Master Cleanse, has a unique applicator that makes it easier to apply product directly onto the scalp—even if you're rocking a protective style. Overall, the products aim to cleanse, soothe and improve hair health overtime. Speaking of OGs, Taliah Waajid was one of the first to have a complete line for curls, braids and locks. All of their products contain 100 percent natural ingredients like shea butter, coconut oil (or as they call it, “shea-coco”) and apple cider vinegar. For a long time, there was a lack of BIPOC representation in the beauty space, especially when it came to natural hair.
Rucker Roots
In 2009, former founder and CEO Chris-Tia Donaldson sought to make a collection for naturalistas. In 2019, our favorite TV mom launched her very own haircare brand and it has become a go-to for many curly gals. Tracee Ellis Ross spent over ten years perfecting the range in order to create a collection that “empowers your curl pattern.” The best part? Each product is labeled to let you know if it works best for curls, coils and tight textures. If you have naturally curly hair, you understand how exhausting wash days can be. Before you even get to actually washing your hair, you have to pre-detangle, because if you don't, your hair will get matted as soon as it makes contact with the shampoo.
The Natural Almond and Avocado Leave-In Conditioner is formulated with almond, avocado, shea butter, and coconut milk. They all work together to deliver intense moisture, soften and smooth the cuticle, offer frizz control, and strengthen the strands from within. When you invest in a hair oil, you're really investing in your hair's health.
Some of us know a little too well what it's like to spend hours getting our hair done only to be met with pouring rain that can jeopardize our spankin' new style. A brand centered around "The Rain Hat" which blends fashion and function together. From the visor shielding your face away from the rain or the waterproof exterior to keep your hair dry, this hair accessory is a must-have. Plus, we can't forget the stain-lined interior to reduce any frizz or breakage. A brand centered around \"The Rain Hat\" which blends fashion and function together.
The pink packaging is a tribute to Michelle’s biggest inspiration, her mother, who passed away from breast cancer and continues to live on as the heart and soul of the company. Founder Ayo Ogun created Soultanicals to find a better detangler for her daughter's hair. The vegan brand uses organic, plant-based and African botanical ingredients in every product to keep hair tangle-free, soft and moisturized, especially for dry, coarse and coily hair. Their goal is to empower African communities by locally sourcing their ingredients and using a portion of their sales to improve the living conditions for these underserved communities. Every collection includes ingredients that come straight from West Africa like shea butter and argan oil.
Founder Michele Scott-Lynch didn’t start appreciating her curls until her 30s. By the time she had her two daughters, she wanted to become a role model for them, especially as someone who embraced her natural hair. The UK brand prioritizes using gentler ingredients and following sustainable and cruelty-free practices.
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