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Brands were often shoved into the “ethnic” aisle, or worse, offered a limited number of options for all hair types and textures. If we’re not saving Gabrielle Union’s incredible fashion moments on Instagram, we’re double-tapping photos of her hair journey. So when she partnered with her longtime hairstylist Larry Sims to create her own brand, we were ecstatic. Flawless is all about providing luxury products that won't break the bank. The wide-reaching collection is versatile for any style you choose to rock—from curls to braids to weaves—and will maintain the overall health of your hair.
Diva By Cindy
CURLS's most popular collection—Blueberry Bliss—has a distinct blueberry scent no one can seem to get enough of and yes, it's worth splurging on. CEO Ciara Imani May found herself constantly getting an itchy, irritated scalp every time she wore a protective style and sought out a solution. After years of research, she worked with a women-led team to create an alternative to plastic synthetic hair.
Righteous Roots
Founders Wendi Levy and Kim Etheredge created Mixed Chicks to tap into a part of the market that wasn't focusing on curly hair. Coining themselves the "mixed chicks," their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A. Celebs like Jennifer Hudson, Tracee Ellis Ross and Ciara can't get enough of the brand. The Too Easy Collection (consisting of a shampoo, conditioner, leave-in and styling cream) helps detangle, moisturize and defrizz hair. One PureWow editor even tried the brand and she was definitely not disappointed with the results. Coining themselves the \"mixed chicks,\" their mission is to have a line for all curly textures regardless if you're strictly a 2A or an in-between 3C and 4A.
Associate Editor, Ultimate Fangirl, Aspiring Beauty Guru
While you can buy the products individually, Boucléme also offers 30-day kits to keep you on a strict wash routine (and help you spend less money and time in the beauty aisle). Who would've thought a bad haircut could lead to a natural haircare line? Well, Kay Cola’s bad experience led her to make products to fix the damage and bring life back to her curls. The vegan brand offers a host of products, especially hair oils, targeted to each texture, type and porosity. Fast forward to now, and there are a ton of brands dedicated to curls, coils, protective styles and everything in between. While some of the brands are no longer Black-owned, there are still so many companies that are—from Briogeo to Melanin Haircare.
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Miche Beauty
Aside from haircare, the brand also offers apparel, accessories and toys. Founder Janell Stephens searched far and wide for natural hair products that didn’t include harmful and harsh ingredients for her children, and found that there was a gap in the hair industry. So, Camille Rose was born to help people of all ages find products that repair, replenish and restore hair. After suffering from a chemical hair burn, founder Jasmine Lawrence vowed to create natural products that nurture and restore hair for all curl types. You’ll find seven different collections to target different hair issues like breakage, dryness or itchiness for as low as $5.
CEO Terrinque Pennerman decided to honor her late mother and continue her family's traditions by starting Kurlee Belle. Every product stems from homemade recipes passed down from generations of Bahamian women before her. You'll find ingredients like coconut, hibiscus and banana throughout the collections for natural, curly and relaxed hair. The brand’s name translates to honey, which means you’ll definitely find the sweet ingredient in all of their products. When founder Jamyla Bennu couldn’t find products to suit her coily hair, she decided to make her own collection and Oyin Handmade was born. Celebs like Alicia Keys, Lupita Nyong'o, and Viola Davis are just a few A-list customers who have raved about the brand.
Black-Owned Haircare Brands to Shop Before Your Next Wash Day
Sisters and founders Ellen and Ione used their mother's homemade recipes (and her key ingredients like avocado, eggs and mayonnaise) to create their natural haircare brand. These core components and pure oils work to soothe, soften and moisturize your locks. Their top three products work on all hair types (curls, coils and waves) and will solve any hair woes you may have. In 2013, Jessica Dupart started Kaleidoscope to help people with hair loss and scalp conditions. Her signature product—Miracle Drops—was a way to combat those woes and promote healthy hair growth. The mix of peppermint oil, tea tree oil and aloe makes for a lightweight oil that nourishes the scalp and adds shine.
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After experiencing a bad reaction (and excessive hair damage) from products with heavy, chemical-laden ingredients, Alodia was born. Dr. Harris used her science background to develop a line that features organic and natural ingredients. Since 2016, the products have gained a reputation for promoting hair growth, boosting hydration and offering heat protection. CEO Gwen Jimmere turned her homemade hair products into a collection that can be found in your go-to beauty stores for all curly types. Naturalicious follows a three-step process of cleaning, treating and styling hair.
If you have coils, Adwoa Beauty’s Baomint collection can keep your hair looking and feeling healthy. The brand’s minimalist packaging alone is enough reason to consider adding it to your routine, but don’t worry, the results justify the choice. The combo of baobab, peppermint, spearmint and wintergreen oil works to promote hair growth, treat scalp conditions (aka dandruff and flakes) and provide moisture. In 2007, CEO Michelle Nicole Fontaine-Jones stopped using relaxers after she saw how much they damaged her hair. She began testing natural ways to style her hair by trying traditional recipes and experimenting with clean ingredients. By 2015, the brand was born with a mission to promote healthy hair and healthy living.
For the best results, use the products in the order you'll find right on the bottles. After years of using chemicals and straightening her hair, Yve-Car Momperousse thought it was time to create products to reverse the damage and bring back moisture to her natural hair. From shampoos to lotions, Kreyól Essence (KE)'s products have one thing in common—Haitian Black Castor Oil.
Made from repurposed biopolymers, each bundle is free from toxins, it's vegan-friendly and overall a great option for those with sensitive scalps. When sisters Tonya Thompson and Sharie Wilson opened up their first salon back in 2006 and began exclusively using their own products, they never dreamt it would expand to the public. Fast forward 18 years later, and DreamGirls's 5-Step Healthy Hair Care System is now available internationally.
In addition to other haircare products, you'll also find collections for kids and men as well as celebrity collaborations (like the Da Brat line). For years, founder Genesis Dominguez noticed the industry didn't represent women like her—an Afro-Latina with thick coily hair. And despite the constant hair discrimination and microaggressions, she embarked on a journey of connecting closer to her roots (literally and figuratively). After studying abroad in the Dominican Republic and traveling around the world, she launched Honey Beauty as a way to teach others how to embrace their natural hair and ways to take care of it.
The mixture of herbs, amino acids and minerals can be found in every collection to improve the health of your locks. That was, however, until my hairstylist introduced me to Design Essentials Honey Creme Cleansing Shampoo and Natural Almond and Avocado Leave-In Conditioner. It was the only product for over a decade that would repair and restore life to my tresses, and cut my wash and style time in half. And while I’ve since loc’d my hair, it still provides it with the added nourishment and moisture it needs — hence, I’ve added it back to my winter hair care routine. Inspired by a scorching hot day in the Dominican Republic, founder Magdaline Hurtado wanted to create hair ties that can tackle her mane without snapping or causing tangles.
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